Your Brand Needs to Be an Extension of Yourself
There is no doubt that branding is an important part of any business. Without branding, all you have a good idea. The brand you choose to represent your idea should reflect you as much as your idea does. After all, the idea came exclusively from your creative mind. Only you know best how to explain your idea, using this knowledge is the best way to create an effective brand.
Certainly, your brand needs to reflect your current idea. There may a lot of ideas floating around in your head, but you have focused on this idea at this time and so should your brand. It takes a lot of time and energy to build a brand, but in the end, if done correctly, the effort will pay off. Brands create loyalty and credibility with your customers, and can lead to future ideas all falling under the same umbrella. When you have successfully created a brand, each new idea will start with a foundation that has been built over time, making it more difficult for your competition to catch up to you.
What is a brand?
A brand is the way you communicate to the world what your idea is about and why others should invest in it. In a culture of information overload, you have seconds to gather the attention of the public. Your brand needs to convey your idea and the problem it solves. Before anyone gets the full explanation of what your idea is about, they need to be interested in finding out more.
Your Brand Reflects Your Idea, and You
You have a great idea, and you want others to share in it. The idea is none other than a reflection of your creative mind. Everything you do to share your idea will start with the simple word or phrase that is your brand. A tagline can explain the mission of your idea further, but first your audience needs to be invested enough to want to find out more. Your brand is you, and you are your brand, make it fit your personality.
Be True to Yourself and Your Brand
“If you tell the truth, you don’t have to remember anything.”
― Mark Twain
Mark Twain’s quote is simple and effective. This statement should be remembered when it comes to representing your Brand. If you need to say the same thing over and over to present your idea, it is much easier when you haven’t used your imagination to stray from the truth. When everything you say is true, and coming from the heart, it reflects in your communication in all situations. It makes prepared or spontaneous conversations much easier.
Be passionate about what you do
Chances are that you decided to start your business because you want to be your own boss. You no longer want to be subject to others telling you what to do, without fully standing behind what is it is that you are being asked to do. Creating your own brand takes time and commitment without immediate return. You need to be passionate about your own goals to make the work worthwhile before you ever see a financial gain from your efforts.
Imitation is The Sincerest Form of Flattery
This may be true, but it is not a productive way to start a brand. Just because someone else proved an idea to be successful and financially rewarding, it doesn’t mean that it is time for you to jump on the bandwagon. If this is your intent, it makes more sense to join their team, rather than starting your own. Your idea needs to be original and not previously explored. Having said that, your idea is original, and your brand should reflect that. You, as an individual, are original and your brand should be too.
Brands define ideas, on social media, and in business journals. Public relations opportunities require interviews about your idea and pitching it to your consumer base. You are pitching yourself, your experiences and your personality every time you are asked about your idea. Therefore your brand must closely match your individuality, or the message you are trying to convey will be lost.
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