Ophthalmologists can Generate Strong Business Results from These Social Media Sites
Among today’s youth, digital platforms are simply a way of life. The same is true as these young people progress into adulthood and their chosen professions. Because of this, social media platforms like Facebook are an integral part of their experience. The same is true as ophthalmologists ascend to their professions. For these young ophthalmologists, many learned to navigate Facebook in junior high.
In addition, social media outlets like Twitter are places that this generation utilizes to fact check current situations and to get the latest breaking news even before the most advanced news organizations. However, many are not considering the effectiveness of these social media sites along with blogging when applied to building their professional brands. If approached with these platforms in mind, the innate ability to navigate these platforms can cement a lifetime of professional growth and even yield almost instantaneous growth.
In order to better optimize the time of these budding professionals, there are five main digital platforms that will place a beginning career into overdrive.
Facebook is the largest and most dynamic social media platform available. Approximately half of all American are on Facebook, and the number multiplies to more than billion people worldwide. Since Facebook has become a publicly traded entity, it has focused significant attention and resources toward fostering an environment that is very business friendly. Additionally, personal profiles can be made separate from the business profile that a person will develop later in life. This is important because many of today’s youth ascribed to Facebook before they knew the outsized effect that it would play in their lives.
As the practice thrives, it may become necessary to add someone to the payroll that is exclusively devoted to marketing and advertising the business on this platform. Facebook ads are excellent in targeting specific demographics and people that are genuinely interested in retaining this specific service. It then compiles statistics on these advertising efforts so that advertising strategies can be assessed for effectiveness. The most often used statistic is the number of likes for the service. This allows the ophthalmologist to then target those people, or to seek a different approach.
Twitter has more than a quarter of a billion users. Twitter is one of the most utilized social media sites and is especially popular for its effectiveness of acquiring and retaining customers. This is especially true for various delineations of emerging physicians. The most popular hashtags for ophthalmologist in particular is #AAO2015. This hashtag is for conferences. The hashtag #aaoyo is the social setting hashtag. These hashtags are appropriate for first year ophthalmologists and those that are in their final years of training. The #YO stands for young ophthalmologists.
It is important to follow the correct connections in order to allow Twitter to alert these young ophthalmologists to upcoming business opportunities, medical journal entries and networking opportunities. These updates keep these up-and-coming physicians current with all the latest information that is relevant to their professions and allows them to network with the appropriate groups prior to spending actual time researching the correct connections.
Blogging is the method by which budding ophthalmologists are able to engage a newly earned audience. This a method by which these professionals can build credibility with potential clients. It is also a reference point in which people that are being engaged can respond and begin a conversation. Additionally, blogging can be used to query an audience and to gain some insight on the needs of customers.
A blog is basically a website that young ophthalmologists can build to post articles and other relevant information that will establish the doctor as an authority. Potential clients will appreciate being able to understand how their potential physician interacts with other customers and also to have a resource in which to refer. This allows people to refer the services of the emerging doctor. Word-of-mouth is the ultimate marketing tool. Like an engine, when this information is positive, it almost always produces a client and consequently, more positive word-of-mouth.
LinkedIn has almost as many members as the population of America. Because of this characteristic, it is the most relevant social media platform for business professionals. The site was designed to enhance networking between business professionals, but it has also become a hiring resource for human resource entities. Because it is a business professional social media site, it is a resume based service that organizes and promotes certain business features. It allows users to highlight their relevant achievements, backgrounds and qualifications.
Although LinkedIn is a site for business professionals, and young ophthalmologists should certainly have profile listed there, but Doximity is the most appropriate social media site because it is the medical equivalent of a LinkedIn social media setting. This narrows the field and consequently, the relevant networking opportunities.
Because young ophthalmologists are already secure in utilizing this technology, manipulating these platforms correctly will provide the basis for many years of successful endeavors.
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